The ‘Spider-Man’ star launched his alcohol-free beer brand in October 2024. Launched in October 2024, BERO offers three flavors of non-alcoholic beer including a “Golden Pil” and a “Hazy IPA.” Holland, who’s nearing the three-year mark of his sobriety journey, announced in January that the beer was now being sold in Target.
After two unsuccessful trips, the Spider-Man star finally found BERO at the third Target he went to. “I found it, and I actually just walked straight past it by accident,” he said on Instagram. A little while later, Holland returned to his Story to confirm: “OK, so, I found some, I bought it.”.
Shockingly, it took a bit of convincing for the store to let him purchase the drinks. “They wouldn’t accept my ID, because it’s English, and I couldn’t prove my age,” he explained in a follow-up post. Laughing at the absurdity of the situation, Holland said a “really lovely employee” was ultimately able to help him by scanning her own ID.
“Just kind of ironic that I wasn’t allowed to buy my own product,” he said. Holland hasn’t taken a sip of alcohol since the beginning of 2022 when he decided to take part in Dry January. Abstaining from drinking for an entire month forced the actor to realize how “obsessed” he was with alcohol prior.
“I didn’t one day wake up and say, ‘I’m giving up drinking’. I just, like many Brits, had had a very, very boozy December. [It was] Christmas time, I was on vacation, I was drinking a lot and I’ve always been able to drink a lot,” he said during a July 2023 interview on the On Purpose with Jay Shetty podcast.
