‘75 hard’: the viral fitness challenge is back – but is it really the best way to spend January?
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Do you yearn to do two workouts a day, eat healthily, eschew alcohol and commit to reading self-improvement books? If not, there are softer options ... Name: 75 Hard. Age: 75 Hard was actually invented in 2019, by Andy Frisella, an author and podcaster.
So why are we talking about it now? Because this new year everyone else is. Going viral? On TikTok? You got it. And it’s a fitness challenge, right? “This is not a fitness challenge”, Frisella says on his website. What is it then? “75 Hard is a transformative mental toughness programme.” He says he spent 20 years figuring out how to master mental toughness.
And what do you have to do? Follow a healthy diet plan, with zero alcohol or “cheat” meals. For 75 days? I’m beginning to miss dry January. And on each one of those days you’ve got to do two 45 minute workouts, one outside, as well as drink three and a half litres of water.
Two workouts! Sounds hard. Exactly! It’s in the name. What if … I don’t know, you have a job, or a family, or a life? And it sounds like a fitness challenge to me! You also have to read 10 pages of a book. Nonfiction. What?! Well a) Only 10 pages? That doesn’t sound hard. And b) What has he got against fiction? Frisella is more into self-improvement books – personal development, finances, entrepreneurship, that kind of stuff.
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