Asda has made a huge change to its popular discounts as shoppers threaten to boycott supermarket
Asda has made a huge change to its popular discounts as shoppers threaten to boycott supermarket
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ASDA has made a huge change to its discounts that has left shoppers threatening to boycott the store. Star Products will no longer be available as part of its loyalty scheme. In a message to customers who have Asda Rewards, the supermarket said they will end from tomorrow (January 30).
![[Asda Rewards program change announcement: Star Products will be removed from the program starting January 30, 2025. More details are available online.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/Asda-1.jpg?strip=all&w=526)
Customers buying Star Products can earn 10% of the price back into their Cashpot. Any money accumulated in Cashpots can then be converted into vouchers to get money off future Asda shops. Star Products are available in stores and when shopping online and change on a regular basis.
It's understood the axe has been taken to this part of the loyalty scheme ahead of a major shake up that is expected to see its biggest Rollback price reductions in years. Asda has also ditched its promise to match prices at rival supermarkets Aldi and Lidl.
A message on the price match page on the Asda website says that "our Aldi Lidl Price Match has now finished". An Asda spokesperson said that there’s "much more to come, through Asda Rewards and across our stores". It's understood the remaining features on the Asda Rewards scheme will stay, including Missions.
The removal of the Star Products feature from the app has led to some shoppers threatening to ditch the supermarket. One commented: "It looks like me shopping somewhere else then.". Another branded the scheme "pointless" after the change. A third chimed in: "Oh well, back to Tesco then where (we) will get Clubcard points.".
