Asda makes huge change to rewards scheme as customers fume 'no use us shopping there now'
Asda makes huge change to rewards scheme as customers fume 'no use us shopping there now'
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Asda has made a huge change to its rewards scheme - and shoppers aren’t happy about it. The supermarket has axed Star Products from its Asda Reward app. Star Products pay shoppers 10% cashback of the price of the item into their Asda Reward Cashpot. Once you’ve built up your cashpot, you can then convert your balance into vouchers to spend at Asda.
A note on the Asda Rewards app reads: “From 30th January 2025, Star Products will no longer be part of Asda Rewards. Don’t worry though, you can continue to earn through our other offers.” The message was picked up on the Facebook group Extreme Couponing and Bargains UK.
The person who posted a screenshot of the app message said: "With Asda removing star products theres no use us shopping there anymore." One shopper responded: "We only shopped at Asda if there was something on the star products we wanted." A third said: "Bye bye Asda.".
It comes after Asda confirmed it has axed its Aldi and Lidl price match - just one year after it was launched. The scheme matches the price of certain items with Aldi and Lidl, or makes them cheaper than the budget retailers. The price match scheme was first introduced into Asda stores last January, and at the time, the supermarket was the only chain to include both Aldi and Lidl. Morrisons later brought in the same scheme.
A website page for the price match scheme on Asda's website now reads the following message: "Our Aldi Lidl Price Match has now finished, but don’t worry, we’ve got plenty of special offers across our entire groceries range. Just visit our offers page to find out more.”.
