Cadbury forced to make major change to all packaging after being stripped of prestigious royal title
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THE look of Cadbury products will be undergoing a change after the iconic brand has been stripped of its royal title. All products under the Cadbury name will be impacted after King Charles removed its royal warrant this year. It is the first time in 170 years that the iconic chocolate company will not have the prestigious title.
![[Cadbury's packaging is going to change after losing its royal warrant (stock)]](https://www.thesun.co.uk/wp-content/uploads/2024/12/ae5g1k-chocolate-sweets-883532828.jpg?strip=all&w=960)
Queen Victoria first awarded Cadbury with the title in 1854 which was then repeated by the late Queen Elizabeth II in 1955 who was a huge lover of the chocolate. Despite the loss of the title, lovers of the chocolate giant's iconic purple packaging will not have to worry, though there will be some changes.
![[The iconic chocolate company has spoken out about its disappointment after having the title for 170 years (stock)]](https://www.thesun.co.uk/wp-content/uploads/2024/12/0001-tuesday-14-editorial-use-904105259.jpg?strip=all&w=960)
Cadbury told The Sun: "Yes, practically this means that we will remove the Royal Arms from all of our packaging. "However to be clear, there will be no change to the iconic Cadbury purple which is not by Royal appointment. "Cadbury purple has been used for Cadbury chocolate products for more than a century and is synonymous with the brand, this won’t change.".
![[The King announced a list of 400 companies that received the title, while ditching 100 others from having the honour]](https://www.thesun.co.uk/wp-content/uploads/2024/12/ROYAL-Birthday-Year-08113845jpg-JS859008237.jpg?strip=all&w=960)
The reason for sudden the removal of the royal title is not known but Cadbury is not the only company to lose such an endorsement. The King released the list of the 400 companies that received his royal warrant this year. It included Wartski Jewellers which is where the King and Queen's wedding rings were created for their wedding in 2005 and Camilla's hairdresser Jo Hansford's salon in Mayfair.
