Wrapping things up, he stated: "We're therefore very excited to be able to throw open the House doors once again for another series of both Big Brother and Celebrity Big Brother in 2025 which are sure to promise more unmissable entertaining and captivating moments.
"Together, Big Brother and Celebrity Big Brother have grown audiences on ITV1 and ITV2 and amassed almost 100 million streams on ITVX.".
The 24th season of the reality show is due to air soon, with hosts AJ Odudu and Will Best once again welcoming a lineup of celebrities into the notorious Big Brother house.
Paul Mortimer, Director of Reality Commissioning and Acquisitions at ITV, expressed his delight in a statement: "Big Brother programming has firmly established itself across ITV's platforms and become a favourite with our viewers.
ITV has revealed that this year's series of Celebrity Big Brother will be set in a "brand-new secret location".
