Wanting to take the experiment farther than just bread, we also wanted to see how it measured up to your average instant coffee and - at the founders' recommendation - also whacked some on a banana.
No Normal Coffee promises a product you can 'eat or drink', which is 'crafted from 100 per cent Fairtrade Arabica beans and sweetened with organic Swiss beet sugar'.
Pictured, Jack Pusey] One 100g tube of the glossy, jet black substance - which will set you back £14 - gives you 20 cups which are said to offer 'rich, indulgent flavor with hints of chocolate, nuts and caramel'.
Finally, it was time to strip back the pageantry and take a look at the basics - as Elmira and Jack sampled the coffee in its best known liquid form.
Finally, it was time to strip back the pageantry and take a look at the basics - as Jack and I sampled the coffee in its best known liquid form.
