Epic Games shifts EU app store strategy after missing target by 71 million users
Epic Games shifts EU app store strategy after missing target by 71 million users
Share:
Epic Games hopes to bring new developers to its app store by paying Apple's fees. Epic Games is launching an additional 19 games for its third-party app store in the EU, once some bugs are worked out, and it has also promised to pay the Core Technology Fee for apps on its store.
After the European Union Digital Markets Act mandated that Apple allow third-party app stores, Epic Games jumped on the bandwagon. It launched the store with Fortnite and a slim selection of other titles in August 2024. According to The Verge, Epic Games is making moves to make its alternative app store more appealing with 19 new third-party titles and some financial incentives for developers. The announcement arrives after it failed to meet a goal of 100 million alternative app store users, reaching only 29 million.
The new games include Bloons TD 6 and Dungeon of the Endless: Apogee. Epic CEO Tim Sweeney also shared that the intention is to work to enable cross-platform purchases by offering a single, cross-platform store. "Our aim here isn't just to launch a bunch of different stores in different places, but to build a single, cross-platform store in which, within the era of multi-platform games, if you buy a game or digital items in one place, you have the ability to own them everywhere," Sweeney said at a press briefing. The hope is, eventually, that a new game will be offered weekly, but it will start with monthly releases at first and ramp up.
-0-15-screenshot-xl.jpg)
