For example, the Goldsmiths 18ct White Gold 0.75ct Diamond Pear Cluster Engagement Ring has had £800 knocked off its price, now costing £1200, meanwhile H. Samuel's The Forever Diamond Platinum 0.50ct Diamond Stone Set Shoulders Solitaire Ring has £1000 off and now costs £999.
For those after a bridal set - which consists of a pear shaped engagement ring and curved wedding band - Ernest Jones has reduced the price of the Vera Wang Platinum 1.25ct Diamond Pear Shaped Bridal Set by £2,000, meaning it now costs £3,500 from £5,500.
Customers who have bought this stunning piece have called it the 'most beautiful eternity ring', with one happy shopper citing: "I spent a long time looking for the perfect eternity ring and finally settled on this one.
If you're after more of an eternity ring, the brand's 18ct White Gold 0.50ct Round Cut Eternity Ring has been slashed in price from £1,500 to £750.
A gorgeous piece to symbolise everlasting love and commitment, the platinum band has been set with a row of brilliant, shimmering diamonds - the perfect present for your spouse come Valentine's Day or your diamond anniversary.