From Asda to Aldi, the exact time to hit the major supermarkets to get the best yellow sticker deals this January
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WITH January’s pay day still a while off for many, plenty of us will be feeling the post-Christmas pinch. To help ease the strain, we've uncovered the best times to hit the supermarket for the best yellow sticker deals. Richard Price, Grocery Expert at BritSuperstore, has shared his expert advice on how to make the most of discounts, from early morning reductions to evening bargains, and plan their shopping trips for maximum savings.
![[Reduced-price microwave rice and sweet potato bites in a supermarket.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/selection-basic-goods-microwave-rice-724079736.jpg?strip=all&w=960)
Expert Comment: “January can be a tough month financially, especially after the excesses of Christmas and the long wait for the next payday. “That’s why yellow sticker deals are such a game-changer. Most major supermarkets, including Morrisons, Aldi, and Asda, follow a two-round reduction strategy, with the first wave of discounts typically occurring in the morning, and the second – and often larger – reduction happening in the evening or just before closing.
“These reductions vary from store to store but can range from 10% to 25% in the morning to up to 90% in the evening, especially for perishable items nearing their expiry date.”. Below, Richard has broken down the best times to find yellow sticker deals across the UK’s major supermarkets, plus essential tips to help shoppers bag the best bargains:.
Best Time for Deals: Early evening (around 5 pm) for up to 90% off, with some items marked down in the morning too. What to Look Out For: Ready meals, fresh meats, dairy, pies, and fruit and vegetables are often reduced significantly, sometimes by 90%. The final discounts are typically applied to items that are nearing their use-by dates, such as meats and fresh bread.
