Jeremy Clarkson sparks complaints with £85 January advent calendar
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To anyone who thinks Advent calendars are only for December, think again, because Jeremy Clarkson has one for… January. The former Top Gear presenter, 64, has launched his latest business venture, which will surely make the ears of drinks connoisseurs perk up.
In response to Dry January, a campaign where people abstain from drinking alcohol for the whole first month of the year, Clarkson has created a boozy calendar with a tipple behind each door. This one lasts from the 1 to the 31 of January, comes in two different forms, and is aptly named The Not Advent, Advent Calendar: Damp Edition.
![[Handout photo issued by Neil Robinson of the opening of Jeremy Clarkson's new pub, The Farmer's Dog, in Asthall, near Burford in Oxfordshire. Issue date: Friday August 23, 2024. PA Photo. The former Top Gear presenter is opening amid fears the venture may bring more traffic problems following the success of his Diddly Squat farm shop, with residents expressing concerns about traffic problems because the pub is located next to the busy A40 road. See PA story SHOWBIZ Clarkson. Photo credit should read: Neil Robinson/PA Wire NOTE TO EDITORS: This handout photo may only be used for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.]](https://metro.co.uk/wp-content/uploads/2024/12/SEI_218364395-df6f.jpg?quality=90&strip=all&w=646)
Its online description reads: ‘Don’t fancy a dry stint in January? Go for a drizzle instead with the damp edition of our Not Advent Advent Calendar. ‘Delicious British low-alcohol lager, our light Breeze lager, and a bottle of premium vodka to celebrate when it’s all over.’.
![[Mandatory Credit: Photo by Eleanor Hoad/Every Second Media/REX/Shutterstock (14003253o) Jeremy Clarkson during the FORMULA 1 ARAMCO BRITISH GRAND PRIX 2023 at Silverstone Circuit, Silverstone, United Kingdom on 9 July 2023 Formula 1 Aramco British Grand Prix, Race, Silverstone, UK - 09 Jul 2023]](https://metro.co.uk/wp-content/uploads/2024/12/SEI_206037882-bf4b.jpg?quality=90&strip=all&w=646)
‘January is rubbish; your drinks don’t need to be,’ echoes the slogan on its box. As for contents, the product contains 16 330ml cans of Spa Lager with 0.3% alcohol volume, 15 330ml Breeze lagers at 3.4%, and one 70cl Hawkstone Vodka at 40%. There are also shot glasses behind two doors.
![[Jeremy Clarkson?s glasses from pub being flogged on eBay after 100 were 'stolen']](https://metro.co.uk/wp-content/uploads/2024/12/SEI_234172174-f8f3.jpg?quality=90&strip=all&w=646)
In total, the calendar will set you back £85. While the damp version contains low-alcohol options, Clarkson has also created a dry version, also retailing at £85, which contains only the 0.3% lager. It does, however, also include the bottle of vodka in a special door on February 1.
