Karren Brady on Apprentice stars breaking the sex ban, what Lord Sugar’s really like & why she turned down Dragon’s Den
Karren Brady on Apprentice stars breaking the sex ban, what Lord Sugar’s really like & why she turned down Dragon’s Den
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JANUARY may be cold and miserable, but it’s got one big thing going for it – the return of The Apprentice to brighten up those dark winter nights. And this year, according to Lord Alan Sugar’s trusted advisor and Fabulous columnist Karren Brady CBE, it will be better than ever.
![[Karren Brady seated on a clear chair.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/Shot_06_493jpg-JS963912959.jpg?strip=all&w=686)
“You can expect many laugh-out-loud, eye-rolling, gobsmacking moments,” says Karren, 55. “We start in Austria, where teams have to sell tickets to an experience. They think it’s going to be easy and, of course it proves to be a lot harder.”. As well as endless entertainment over the years, the show has also produced several romantic liaisons, with Michaela Wain and Harrison Jones having the first Apprentice baby in 2018, while 2022 winner Harpreet Kaur and fellow contestant Akshay Thakrar tied the knot last year.
![[Karren Brady in a red chair.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/Shot_04_342jpg-JS963912173.jpg?strip=all&w=960)
Of course, the producers want contestants to focus on the boardroom, not the bedroom, so there’s a sex ban clause in their contracts, preventing hook-ups during filming. But two of this year’s contestants, Amber-Rose Badrudin, 24, and Keir Shave, 27, have already broken it, with The Sun On Sunday revealing they had a romantic tryst during filming in Turkey – leaving Karren astounded.
![[Woman in black dress smashing glass with a sledgehammer.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/Shot_01_039xjpg-JS963923221.jpg?strip=all&w=640)
“Bearing in mind I was in Turkey with that team, the first thing I knew about that was when I read about it in The Sun On Sunday,” she admits. “I still don’t know anything about it, I can’t really comment. I never knew there was a sex ban.”.
![[Karren Brady climbing a ladder.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/Shot_05_392__1_jpg-JS963912862.jpg?strip=all&w=686)
