Kim Kardashian is now officially ‘irrelevant’ after brutal campaign from trolls online
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Kim Kardashian could be on her way to irrelevancy pretty fast thanks to a huge social media campaign launched by trolls determined to see her influence wane. The Skims boss, 44, has amassed a healthy following on her TikTok account with 9.8million followers – although it pales in comparison to her Instagram page which has attracted an eye-watering 359m fans.
![[Celebrity Sightings In New York City - December 12, 2024]](https://metro.co.uk/wp-content/uploads/2024/12/GettyImages-2189701619.jpg?quality=90&strip=all&w=646)
However, she could see her fanbase on TikTok significantly decline if a certain group of trolls get their way. Comments on her most recent videos have been flooded with messages from those behind the posts encouraging others to get on board. Mcgee8810 desperately wrote under Kim’s most recent post on December 7: ‘Stick to the plan!!!!’ followed by an abundance of similar messages.
![[Celebrity Sightings In New York City - September 09, 2024]](https://metro.co.uk/wp-content/uploads/2024/12/GettyImages-2171113432.jpg?quality=90&strip=all&w=646)
So what is the said plan?. Behind the Design: The North Face x SKIMS. Available December 10. It seems the idea is that people start ‘ignoring’ Kim’s posts resulting in fewer likes, less engagement and eventually less growth on the platform. Of course, Kim is one of the most famous faces on the planet so if people want to find her, they will. But it does seem as though the boycott is having an impact.
![[2018 E! People's Choice Awards - Show]](https://metro.co.uk/wp-content/uploads/2024/12/GettyImages-1060530740.jpg?quality=90&strip=all&w=646)
The views on Kim’s TikTok videos appear to be largely unaffected but it’s the likes that have taken a massive hit. Looking back to January 31, 2023, a video Kim shared of her skincare routine using products from her brand SKKN received a whopping 843,000 views, which seemed to be the average for that time period. A clip also posted that month of her daughter Chicago’s birthday party attracted a whopping 1.4m likes.
![[The TikTok Awards 2024]](https://metro.co.uk/wp-content/uploads/2024/12/GettyImages-2187111899.jpg?quality=90&strip=all&w=646)
