The Fifty Shades of Grey effect: Nearly a QUARTER of Brits say they're more aroused by books than their partner

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The Fifty Shades of Grey effect: Nearly a QUARTER of Brits say they're more aroused by books than their partner
Published: Jan, 21 2025 13:55

Whether it's Jilly Cooper's infamous Rivals or Fifty Shades of Grey, there are plenty of steamy under-the-cover books out there. Now, it turns out that nearly half of Brits have been turned on by what they are reading. A survey of 2,000 adults has revealed that 46 per cent said they have been aroused by a novel – compared to just 21 per cent who said they're turned on by interacting with their partner.

 [Whether it's Jilly Cooper's infamous Rivals or Fifty Shades of Grey, there are plenty of steamy under-the-cover books out there]
Image Credit: Mail Online [Whether it's Jilly Cooper's infamous Rivals or Fifty Shades of Grey, there are plenty of steamy under-the-cover books out there]

Meanwhile 20 per cent said they had been turned on by watching porn, and 15 per cent by films. The poll also revealed that over a quarter of men admit to having periods where they're more aroused by a piece of literature than pornography. It comes as figures show in the last three years, sales of romance and saga fiction in Britain have more than doubled to their highest point in the last decade.

 [Dakota Johnson and Jamie Dornan star in the movie adaptation of Fifty Shades of Grey]
Image Credit: Mail Online [Dakota Johnson and Jamie Dornan star in the movie adaptation of Fifty Shades of Grey]

The survey was commissioned by LELO, a Swedish company that manufactures sex toys. Kate Moyle, in-house psychotherapist for the company, said: 'Erotic fiction leaves more room for imagination to play a part in fantasies and desires, as it allows the reader to model their own versions of the meaning and writing.

It turns out that nearly half of Brits have been turned on by what they are reading (stock image). Whether it's Jilly Cooper's infamous Rivals or Fifty Shades of Grey, there are plenty of steamy under-the-cover books out there. 'Unlike visual content, which dictates a version of attractiveness that may not fit everyone's preferences, literature gives readers the freedom to tailor the erotic experience.

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