The little known supermarket secret that can drive down the price of all your essentials
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YOU might easily bypass the world food aisle, expecting to find random snacks, rarely-used spices and Caribbean drinks. But we can reveal there are also some everyday staples at a fraction of their cost in the regular aisles. We visited four of the UK’s biggest supermarket chains and found items such as rice, chopped tinned tomatoes, olives and noodles all cheaper on the world food aisles than other similar items.
![[Lynsey hope found bargains in four supermarket world food aisles, that were cheaper than their regular fare]](https://www.thesun.co.uk/wp-content/uploads/2025/01/cheaper-shop-world-food-aisle-952145023.jpg?strip=all&w=960)
In one branch of Tesco, we discovered a pack of Udon noodles was 60p cheaper in the world food aisle – and a microwave rice cost 25p less. In Morrisons, a pot of jerk seasoning was 90p cheaper despite being double the size. Consumer expert Martyn James says checking out the foreign food section could soon see savings add up.
![[Tilda Pure Basmati Microwave Rice, 250g, £1 (40p per 100g), and Badshah Microwave Basmati Rice, 220g, 75p (34p per 100g)]](https://www.thesun.co.uk/wp-content/uploads/2025/01/cheaper-shop-world-food-aisle-952144880.jpg?strip=all&w=960)
“The only time a round-the-world trip can save you a packet is in the world food aisles of the supermarket,” he says. “Often tucked away at the back of the store, or far away from the tills, there are extraordinary bargains to be had with most kitchen essentials.
![[Amoy Udon Thick Noodles, 300g, £2.15 (71.6p per 100g), and Tiger Tiger Udon Noodles, 400g, £1.55 (38.7p per 100g)]](https://www.thesun.co.uk/wp-content/uploads/2025/01/cheaper-shop-world-food-aisle-952144733.jpg?strip=all&w=960)
"With money getting tighter, it makes sense to make this part of the supermarket your first stop.”. Our investigation comes after research revealed food prices have risen by around 28 per cent since 2019. So a browse around could save you cash. Here’s our pick of the store cupboard essentials you can bag for less – with goods from the world food aisle pictured on the right.
![[Sainsbury’s Red Lentils, 1kg, £2.50 (25p per 100g), and Laila Red Split Lentils, 1kg, £2 (20p per 100g)]](https://www.thesun.co.uk/wp-content/uploads/2025/01/cheaper-shop-world-food-aisle-952144591.jpg?strip=all&w=960)
