Why Princess Beatrice hid her newborn baby's face: Bizarre new etiquette for sharing snaps of children takes over social media
Why Princess Beatrice hid her newborn baby's face: Bizarre new etiquette for sharing snaps of children takes over social media
Share:
News arrived on Wednesday of the youngest member of the royal family, as proud parents Princess Beatrice and husband Edoardo Mapelli Mozzi announced that they'd welcomed a daughter, Athena Elizabeth Rose, last week. Word of the pitter patter of tiny feet was posted on the couple's social media accounts alongside a photograph of the adorable new sister to the couple's three-year-old daughter Sienna, and Edo's son from his first marriage, Wolfie, eight.
![[Buckingham Palace revealed this week that Princess Beatrice has given birth to her second daughter with Edoardo Mapelli Mozzi (pictured)]](https://i.dailymail.co.uk/1s/2025/01/29/17/90319393-14338459-Princess_Beatrice_is_pregnant_with_her_second_child_The_eldest_d-m-83_1738171590614.jpg)
Wrapped in a snug pink blanket, baby Athena wore a white babygro with her sleeve carefully protecting her face - and the infant's privacy. The King's niece and Mr Mapelli's newborn, who arrived on Wednesday 22nd January at 12:57pm weighing 4 pounds and 5 ounces, is the latest born famous baby to not have their face yet revealed to the world.
![[Got form: The King's niece is already mother to Sienna Elizabeth Mapelli Mozzi, three, left, and has also been cautious about showing her face, pictured right with her father Edo and half-brother Wolfie]](https://i.dailymail.co.uk/1s/2025/01/29/15/75557579-14338459-Princess_Beatrice_is_already_mother_to_Sienna_Elizabeth_Mapelli_-m-42_1738166203699.jpg)
Across the Pond, the Duke and Duchess of Sussex, while previously publishing photos of the faces of their two young children, Archie, five, and Lilibet, three, have increasingly preferred more obscured photographs, showing them from behind instead. Beatrice's sister, Princess Eugenie, doesn't appear to be on board with the trend, having shown photos of both of the faces of the sons she shares with financier Jack Brooksbank, Ernest and August, while announcing their respective births.
![[Lioness in the making: Fans of Manchester City footballer Jack Grealish have only seen glimpses of his new daughter, which he shared with his partner Sasha Attwood]](https://i.dailymail.co.uk/1s/2025/01/29/17/94646367-14338459-Lioness_in_the_making_Fans_of_Manchester_City_footballer_Jack_Gr-a-66_1738171055219.jpg)
Outside of the royal family, you don't have to look very far to find many more examples in recent months as the trend for protecting the privacy of a baby from the moment they're born has gathered momentum. Gen-Z parents, who've lived their adult lives on social media, seem to be driving the new etiquette for taking a more covert approach when it comes to sharing 'welcome to the world' photos.
![[Olly Murs has shared lots of photos of his adorable baby daughter Madison, but has been careful not to show her face]](https://i.dailymail.co.uk/1s/2025/01/29/17/94646363-14338459-image-a-65_1738170714988.jpg)
