The niece of King Charles, Princess Beatrice has welcomed her new daughter Athena to the world, sharing the news with an adorable photo of the newborn. Athena Elizabeth Rose Mapelli Mozzi was born on 21 January - a few weeks before her expected arrival. Weighing just 4lb 5oz, the new addition to the Royal Family arrived safely, despite being premature. Athena is Beatrice's second child with husband Edoardo Mapelli Mozzi, 41, and is now 11th in line to the throne, with her big sister Sienna, three, 10th in the line of succession. The couple released a sweet photo of "tiny" baby Athena, looking picture-perfect with an adorable head of hair, dressed in a white onesie and wrapped in a delicate pink woolen blanket - with her hand and sleeve carefully covering her face.

This isn't the first time Beatrice has hidden her child's face from view, she and Edoardo have only shared a curated few images with the public of Sienna, and she is always facing away from the camera, or her face hidden from view. The couple, who married in 2020, aren't the only A-listers who have held back from showing their children's faces to the public and protecting their privacy whilst they are small: from footballers to actors, many celebrities are jumping on the trend.

Beatrice's cousin, Prince Harry, has also swerved showing images of his children, Prince Archie, five, and Princess Lilibet, three in recent years - instead opting to share sweet family snaps with royal fans where his kids aren't facing the camera, ensuring their privacy and making them less identifiable to the public. Avoiding showing children's faces is seen by some as a compromise by parents using social media, who are keen to share special moments and memories online, but also want to preserve their youngster's right to privacy. Whilst some celebs, like footballer Jack Grealish and his partner Sasha Attwood, have done similarly to Beatrice and opted to share photos with their baby facing away from the camera, others have opted for a different approach.

Many A-listers share photos with their children, but place an emoji or sticker over their child's face, so they aren't completely recognisable to the public. Others like model Gigi Hadid chose to share a picture of her daughter's miniature hand when announced that she had welcomed baby Kai to the world - who she shares with ex-partner singer Zayn Malik. There are a few reasons why celebs may opt to take this route. Actors Dax Shepherd and Kristen Bell have chosen to never post their children's faces, and have campaigned about their daughters being photographed by the paparazzi, helping move the industry away from this practice. They argue that their children didn't choose to be in the public eye, their parents did, so the kids of celebrities should be afforded privacy.

Dax, 50, actor and the host of the Armchair Expert podcast, discussed the topic with Prince Harry when the Duke appeared on his podcast for an interview, and Harry explained that pap shots taken of Archie on his first day of school were upsetting, because "these kids don't get a choice, they don't get a say in it". Similar logic is often applied when celebs steer clear of posting their children on social media - that the children themselves haven't consented or chosen to be public figures, and it should be up to them to make the decision. For instance, the Daily Mail reports that Gwyneth Paltrow's daughter Apple Martin fired back in comments when her mum posted a snap of the pair together on holiday, writing at just age 14: "'Mom we have discussed this. You may not post anything without my consent.".

Equally, there has even begun to be legal pushback on parents who shared their children's lives without consent. One case in Austria saw one young woman sue her own parents for sharing over 500 "intimate" photos of her childhood on social media, "They knew no shame and no limit - and didn’t care whether it was a picture of me sitting on the toilet or lying naked in my cot - every stage was photographed and then made public," the teen was quoted as saying.

Besides privacy and consent, there are other concerns for many parents about sharing images of their children online - including fraud. Leah Plunkett - author of a book on 'Sharenting' explained to NPR that "there is a thriving black market for personally identifiable information" so parents should be cautious about even posting things like dates of birth online. There are also safety concerns surrounding this issue, another expert on the topic, professor and author Kara Alaimo explained for CNN that "photos parents post could attract the attention of criminals. For example, images of children could be taken from their parents' accounts and reposted on sites for paedophiles.".