Dragons’ Den star reveals fury after ‘brainwashed’ contestant’s disastrous pitch
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A Dragons’ Den star has called out an entrepreneur for appearing to be ‘brainwashed’ by their own sales pitch. The BBC competition is returning for its 22nd series with Touker Suleyman, Deborah Meaden, Peter Jones, Steven Bartlett and Sara Davies being joined by Joe Wicks, Emma Grede and Trinny Woodall as guest investors.
![[Dragons' Den S20,Touker Suleyman, Sara Davies, Deborah Meaden, Peter Jones, Steven Bartlett,BBC Studios,Graeme Hunter/Caroline McDonald]](https://metro.co.uk/wp-content/uploads/2024/12/SEI_234176953-d0ce-e1735041545928.jpg?quality=90&strip=all&w=646)
Ahead of investing in some new inventions and creative businesses, the Dragons revealed which disastrous pitches have clearly left a mark, with Strictly star Sara recalling a ‘brainwashed’ contestant who left her ‘blood boiling’. She told Metro and other press: ‘The worst, I don’t actually remember what the business was, but I remember it was a young girl, she had pink dungarees on and she was so full of herself, she just couldn’t see that we were trying to give constructive feedback on the business… it was like she was brainwashed.
![[Dragons' Den S21,14-03-2024,11,Sara Davies, Deborah Meaden,BBC Studios,Screen grab]](https://metro.co.uk/wp-content/uploads/2024/12/SEI_234176949-acb7.jpg?quality=90&strip=all&w=646)
‘And I remember trying to get through to her, and we all gave her this fantastic feedback, and you could just see she was sat there thinking, “Well, you guys have clearly no idea what you’re on about, and I’m just brilliant, and I’m just going to walk out of here and that’s the end of that.”.
![[Dragons' Den S19,10-03-2022, Dragons' Den S19 - ep10,10,Steven Bartlett,Picture shows: Steven Bartlett listens to Touker Suleyman?s assessment of the business.,BBC,Screen grab]](https://metro.co.uk/wp-content/uploads/2024/12/SEI_234176948-c6bf.jpg?quality=90&strip=all&w=646)
‘And I remember it boiled my blood at the time thinking what an opportunity you’ve missed here.’. Deborah, one of the programme’s longest-serving Dragons’, behind Peter who has been a part of the show since its inception in 2005, remembered one pitch that’s been ‘burned in [her] brain’ since her first year as a Dragon.
![[Dragons' Den S19,10-03-2022, Dragons' Den S19 - ep10,10,Peter Jones,Picture shows: Peter Jones listens to Deborah making points about the businesses target market.,BBC,Screen grab]](https://metro.co.uk/wp-content/uploads/2024/12/SEI_234176952-bc2f.jpg?quality=90&strip=all&w=646)
