Fan-favourite chocolate bar returns to shelves for the first time in three years
Fan-favourite chocolate bar returns to shelves for the first time in three years
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A budget supermarket has announced that "everyone's favourite chocolate bar" is about to return to their shelves, three years after it was discontinued. Iceland took to social media to share the news that Milky Way Crispy Rolls will arrive for just one week from Saturday, February 4. The store also announced with would arrive alongside two new additions - Bounty Crispy Rolls and Twix Crispy Rolls.The frozen food retailer is selling each for 50p, but shoppers can grab all three for the bargain £1.20.
Mars discontinued the Milky Way Crispy Rolls in 2022, saying that the chocolate treat was 'in a galaxy far, far away.' At the time social media was flooded with heartfelt posts as thousands voiced their disappointment, including one emotional tweet that read: "Woke up to see apparently Crispy Rolls have been discontinued??! Week ruined nobody talk to me.".
Mars Wrigley UK said at the time: "The love for Milky Way Crispy Rolls has been out of this world and we've certainly taken note!" A Mars Wrigley spokesman said this week: "We don't shy away from our mistakes at Mars. We wanted to show that the people had spoken, and we had listened. This is a fan favourite, so we're celebrating by introducing two new flavours as well. This is all about you – our fans – eating and enjoying life's simple pleasures: Crispy Rolls!'.
Yesterday, it was revealed that Britain’s overcrowded prison crisis could be saved by lags being sent to work for Iceland for their sentences. The supermarket says low-risk offenders handed short sentences would instead work for the retailer, as the country struggles with overflowing jails. Iceland’s chief executive Richard Walker and first director of rehabilitation Paul Cowley have written to prisons minister Lord Timpson over the idea.
