‘Full bush in a bikini’: the sudden rise of pubic hair positivity
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Online, young women are singing the praises of dense, luxuriant pubic hair. Time to ditch the depilation?. Name: The full bush in a bikini movement. Age: A mere five days, born on TikTok. Appearance: Dense and luxuriant. Well, it’s certainly nice to have a bit of foliage at this time of year. Glad to have you on board.
And it’s also heartening to hear that the TikTok generation is getting into gardening. Yes, of a sort. Although in January I just tend to give everything a good hard prune. This is about doing the complete opposite. I suppose it depends on what kind of bush we’re talking about? We’re talking about female pubic hair.
Are we really? Specifically, a pubic hair positivity trend labouring under the title “Full bush in a bikini”. Please explain, while also accepting that this is a lot for me. It all started with a TikTok influencer announcing that she had been “radicalised” by an Etsy review.
I can safely say that’s never happened to me. The review, for a bikini, featured the customer modelling said swimsuit. In an obviously untrimmed state, I take it? Yup, hence “Full bush in a bikini”, a phrase the TikToker repeats over and over, incredulously, before concluding: “That’s how it should be.” Her post got 9.5 million views in two days.
Wow. That suggests a rather substantial swing against modern depilatory practices. That it does. And it went viral? Other TikTokers claimed to have been similarly radicalised by the first TikTok video, and the battle cry “full bush in a bikini” then spread to other social media platforms.