Joe Wicks reveals sudden Dragons’ Den wardrobe change after ‘panic’ Joe Wicks has revealed a ‘panicked discussion’ took place ahead of his stint on Dragons’ Den.
The Body Coach, 39, is joining Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett as a guest investor on the BBC One competition, alongside Emma Grede, who is a founding partner of Kim Kardashian’s retail business Skims, and fashion expert Trinny Woodall.
Comparing himself to the other Dragons, he went on: ‘Peter Jones – he’s in his suit, Steven Bartlett is much more relaxed, more casual so I just went down the middle really.
‘So I was thinking, I’m not going to wear a suit, I’m not going to bowl in wearing a tracksuit, I want to make an effort.
So this was my only option in the end because I had little prints and little textures and it was like, strobing.
