Meghan Markle makes U-turn and renames her brand after first one was huge flop

Meghan Markle makes U-turn and renames her brand after first one was huge flop
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Meghan Markle makes U-turn and renames her brand after first one was huge flop
Author: Sarah Hooper
Published: Feb, 18 2025 07:22

Summary at a Glance

09 Feb 2025 Pictured: Prince Harry, Duke of Sussex, Meghan Markle, Duchess of Sussex at Wheelchair Basketball in Vancouver Convention Centre during Invictus Games Vancouver Whistler 2025 in Canada.

Photo credit: MEGA TheMegaAgency.com sales@mega.global (Mega Agency TagID: MEGA1268044_040.jpg) [Photo via Mega Agency]] The name change comes after an application filed last March for American Riviera Orchard was rejected, leaving her with three months to change it.

Less than a year after launching her lifestyle brand ‘American Riviera Orchard’, Meghan Markle has renamed it.

She didn’t explain why she suddenly changed the name of her company but did allude to how it ‘limited’ her to selling items from her hometown, which is often nicknamed ‘American Riviera Orchard’.

When Meghan shut down that company, she wrote: ‘After close to three beautiful years on this adventure with you, it’s time to say goodbye to The Tig.

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