Launching the snack, Pringles said: "Pringles, the leading gaming snack, has today launched a new, nostalgia-powered campaign rooted in 90s gaming culture, to celebrate its partnership with 40 year old gaming icon Super Mario.
Rebecca Worthington, Pringles Marketing Lead UKI, added: "We know that Pringles is a leading snack brand of choice for gamers, and with 90s nostalgia firmly back in fashion this year, we’re partnering with the most enduring gaming franchise, Super Mario, to remind a generation of gamers of those magical early experiences which grew into a lifelong passion.".
Pringles fans are seriously divided on true flavour of Super Mario Mystery crisps A month after hitting supermarket shelves, crisp lovers still can't fathom the true identity of the latest Pringles release.
The snack giant introduced a limited edition 'Mystery Flavour' under Super Mario branding at the end of 2024, with thoughts on its true flavour dividing fans ever since.
"Pringles will also launch a new, limited-edition 'mystery flavour' in a distinctive silver can featuring one of the Super Mario universe’s signature mystery blocks, punctuated with a question mark.
