Doritos fans baffled as brand hints at plot to change the crisp's iconic shape
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Fans of Doritos crisps have spoken out after a cryptic social media post suggested the iconic shape of the crunchy snack could soon be changed. The image shared by the brand's official UK account on Instagram showed an unusual square version of the Doritos chip, instead of the usual triangle, and a caption which read: "The shape of things to come." While the full meaning behind the post has not yet been confirmed, it was enough to send followers into something of a panic - with many saying they were worried that a permanent change to their favourite crisp could be on its way.
One wrote: "Doritos without a triangle isn't Doritos!". Another said: "Don’t mess up with my triangle!". A similarly unimpressed follower said "this ain’t April 1st, come on…", while someone else simply commented: "No!!!". A Doritos spokesperson said that any further details regarding the square-shaped chip "isn't ready to be shared quite yet" but confirmed it was "something we're exploring" and that they would "reveal more officially later this month".
It comes only a couple of months after Doritos manufacturer PepsiCo made a significant change to the recipe in a bid to make them more healthy. The global food and drinks brand reformulated its Doritos recipe to make them HFSS-compliant. HFSS stands for "High in Fat, Salt, and Sugar," and the classification is used in the Department for Health's Nutrient Profiling (NP) model. The HFSS classification restricts the promotion and placement of products within retailers in the UK.
